Published by Katy Cowan on 29 2020 july
What exactly is your Tindr or Grindr record? Because i understand an individual who proudly boasts it’s three full minutes. If you are unsure exactly what which means, then why don’t we go swiftly on to the satirical and subversive number of pictures by Natalie Wong that explore the world of contemporary relationship.
Colourful and bold, the electronic artworks in Fast Love address themes of swiping addiction, instant gratification, hookup culture plus the paradox of unlimited option. Basically, they poke enjoyable at dating apps and their impact on romance and relationships. Influenced because of the comic guide stylings of Roy Lichtenstein, Natalie whimsically blends imagery of iconic take out staples and intimately individual things, creating an artistic parody of modern dating culture.
“Although apps have revolutionised just how individuals connect consequently they are the most impactful social disrupters in years, dating apps have actually sacrificed romance in the altar of technical efficiency,” Natalie informs us. “Whilst the notion of having more alternatives seem beneficial, it would likely, in reality, be harmful to dating. Whenever faced with numerous choices, apps allow it to be too simple to discard matches over small problems because a feeling is provided by the environment of abundance for better dates.”
From the motivation behind combining food that is fast and dating-related pictures, she says: “The similarities between your simplicity of access, disposability, addicting and consumer-orientated nature of junk food greatly lent it self conceptually and made for compelling artistic recommendations in the narrative i desired to explore.”
We initially see strawberry doughnut with sprinkles if we look at her Glazed and Confused illustration, for example. The sugary decorations are in fact multi-coloured pills with dating app logos on closer inspection. “when working with dating apps, you have the promise you certainly will match with somebody great, and you also often get good reinforcements to help keep searching. Swiping can be addicting and users get a‘hit that is continual of validation every time someone fits together with them in the application,” Natalie adds.
With it had been All in Vein, the illustration shows the iconic red French fries package with human hearts – implying how dating apps have actually turned individuals into low priced commodities and internalised the theory that everybody is designed for our individual personal consumption and enjoyment.
Through the entire series, the artist explores the commodification and devaluation of love. a main underlying real question is posed as to whether or not the fault lies with technology or with us. “there clearly was an argument that is strong dating apps are large money enterprises which exploit inherently complex individual flaws and weaknesses. Apps allow our culture’s worst desires for efficiency in a place where people, who will be shopping for genuine connections, need that is most to resist those impulses,” concludes Natalie.